payforit - the new payment service, supported by all licensed UK mobile operators,
designed to make it easy to pay for low cost services on the mobile phone.

News.

Ericsson IPX first to enable launch of services on Payforit in the UK

The Ericsson Internet Payment Exchange (IPX) WAP billing solution is the first mobile payment system to host a live payment service on T-Mobile and to meet the requirements of four other major mobile operators in the UK.

The Payforit scheme provides a safe, trustworthy environment for mobile content purchases. The “Trusted Mobile Payment Framework” rules define how merchants, accredited payment intermediaries and operators co-operate to make mobile payments a secure and seamless process. The framework will firstly deal with off-portal WAP session mobile payment mechanisms for mobile content.

Further to developing trust in mobile payment, Payforit aims at creating transparency and ease of use for consumers. A set of “screen style” rules govern how payment pages look and function, simplifying and securing how users purchase content via a standardized interface presented on their mobile phones.

Gavin Dent, Group Manager – Commercial Partners at T-Mobile UK, comments “We are excited at the huge opportunity Payforit represents in the mobile payments space. T-Mobile has now accredited several Payforit service providers including Ericsson IPX, who were the first on the T-Mobile network to launch a live Payforit service called wap.logogo.com”
Peter Garside, Regional Manager, Ericsson IPX, says, “We are proud to have established this early position with Payforit. We have launched similar WAP Billing services in 12 countries already and because of this, we were able to adapt our service to react quickly to UK network operator requirements.” This is another of Ericsson’s steps to secure a leading position in the growing sector of multimedia, content and payment solutions. Via IPX content providers are now connected to more that 650 million subscribers worldwide who can use their mobile subscriptions to pay for content.

In the Payforit scheme all payment pages are hosted by Accredited Payment Intermediaries (aggregators) and not the merchant; hence the payment mechanism and the merchant are separated. The payment intermediary will be responsible for being able to audit all transactions, therefore creating a secure, reliable payment mechanism, where content consumers feel reassured.
Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.