what is the short code
management group?

UK Mobile Network Operators provide a range of services behind short codes for their own branded services and those of third party Service Providers. Over the past year, the UK Mobile Network Operators (MNO's) have recognised an increasing demand for the provision of short-codes and notably for the provision of short-codes on a common basis across more than one UK mobile network...

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what's happening

It is over two and a half years now since UK Mobile Network Operators and the Mobile Data Association (MDA) introduced a common scheme for reserving UK premium rate short codes from Mobile Operators. 

Since June 2003, UK Mobile Network Operators O2, Orange, T-Mobile, Vodafone and 3 have continued to work closely with ICSTIS and OFCOM to further enhance the clarity of short codes for Service Providers, to increase protection for the consumer and, as technology moves forward, to create greater opportunities for new media partnering...

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